Microbusiness Density
Microbusiness Density measures the number of active digital microbusinesses per 100 residents in a community, using GoDaddy’s proprietary domain-based data. It captures how widespread grassroots entrepreneurship is—not just how many businesses exist, but how embedded they are in the local population. Higher density signals a more entrepreneurial neighborhood where residents are using digital tools to […]
Microbusiness Activity Index
The Microbusiness Activity Index measures the strength and vibrancy of online-enabled microbusinesses—very small, often home-based enterprises that power local entrepreneurship. Using real-time domain and digital presence data from GoDaddy, the index tracks how many microbusinesses are active in our community, how engaged they are (website updates, online marketing, e-commerce activity), and how much digital economic […]
Income Inequality
The Gini Index measures how evenly income is distributed across households in a community, using estimates from the U.S. Census Bureau’s American Community Survey. Values range from 0 to 1, with lower scores indicating a more equal distribution of income and higher scores indicating greater inequality. Because income inequality influences economic mobility, health outcomes, and […]
Total UCR Part 1 Crime Rate
The Total UCR Part I Crimes Rate measures the number of serious crimes reported to law enforcement—including homicide, rape, robbery, aggravated assault, burglary, larceny-theft, motor vehicle theft, and arson—per 100,000 residents. Using data from the U.S. Department of Justice’s Federal Bureau of Investigation (FBI) Uniform Crime Reporting (UCR) Program, this indicator provides a standardized way […]
Property Crime Rate
The Property Crime Rate measures the number of reported incidents of burglary, larceny-theft, and motor vehicle theft per 100,000 residents, based on data from the U.S. Department of Justice’s Federal Bureau of Investigation (FBI) Uniform Crime Reporting (UCR) Program. Because these offenses account for the majority of crime in most communities, this indicator offers a […]
Violent Crime Rate
The Violent Crime Rate measures the number of reported incidents of homicide, rape, robbery, and aggravated assault per 100,000 residents, using standardized data from the U.S. Department of Justice’s Federal Bureau of Investigation (FBI) Uniform Crime Reporting (UCR) Program. Because these offenses pose the greatest direct threat to personal safety, this indicator provides a clear […]
Total Valuation of Residential Building Permits Issued per household
The Total Residential Building Permits Issued measures the number of permits authorized for new housing construction, as reported by the U.S. Census Bureau’s Building Permits Survey. This indicator serves as an early signal of local housing supply, reflecting how quickly communities are adding new units to meet population growth and demand. Tracking residential permits helps […]
Household Receiving SNAP per capita
Households Receiving SNAP measures the share of households that participate in the Supplemental Nutrition Assistance Program, as reported by the U.S. Census Bureau’s American Community Survey. SNAP is the nation’s most extensive anti-hunger program, providing monthly benefits that help low-income families afford groceries and stabilize household budgets. This indicator offers insight into economic hardship, food […]
People without Health Insurance per capita
People Without Health Insurance measures the percentage of residents who lack any form of public or private health coverage, based on estimates from the U.S. Census Bureau’s American Community Survey. Because health insurance is one of the strongest predictors of access to primary care, preventive services, and timely treatment, this indicator highlights populations most at […]
Poor Mental Health Among Adults
Poor Mental Health Among Adults measures the percentage of residents who report experiencing frequent mental distress—typically defined as 14 or more days of poor mental health in the past month. This estimate comes from a collaboration between the Centers for Disease Control and Prevention (CDC), the Robert Wood Johnson Foundation (RWJF), and the CDC Foundation […]