Microbusiness Density
Microbusiness Density measures the number of active digital microbusinesses per 100 residents in a community, using GoDaddy’s proprietary domain-based data. It captures how widespread grassroots entrepreneurship is—not just how many businesses exist, but how embedded they are in the local population. Higher density signals a more entrepreneurial neighborhood where residents are using digital tools to […]
Microbusiness Activity Index
The Microbusiness Activity Index measures the strength and vibrancy of online-enabled microbusinesses—very small, often home-based enterprises that power local entrepreneurship. Using real-time domain and digital presence data from GoDaddy, the index tracks how many microbusinesses are active in our community, how engaged they are (website updates, online marketing, e-commerce activity), and how much digital economic […]
